April 08, 2025
In February 2025, Wearin’ joined the IMSA MotorSports training session in Sebring, Florida, to test its IoT solution alongside top endurance drivers from the Cadillac Wayne Taylor Racing (WTR) team. The goal is to enhance performance and safety by combining vehicle telemetry with real-time driver physiological data.
WTR’s elite line-up featured Swiss racer Louis Delétraz, American brothers Ricky and Jordan Taylor, and Portuguese racer Filipe Albuquerque. Wearin’s technology was tested in real-world racing conditions, measuring physiological data to uncover new ways to improve driver safety and performance.
Swiss racing driver Louis Delétraz trains at Sebring Raceway, testing performance and preparation ahead of competitionPart of the Swiss technology group Conextivity, which has sponsored Delétraz since April 2024, Wearin’ plans to leverage its AI-powered platform that integrates physiological sensors and real-time telemetry to create a seamless link between car and driver performance, enabling teams to make smarter, faster decisions before, during, and after a race.
Louis Delétraz“Any tech that improves driver safety and performance is invaluable to the entire race team,” said Márcio Nóbrega, Product Manager at Wearin’. “Physiological data is a missing link in optimizing racing performance, and we need to better understand the human behind the machine. AI-powered solutions like the Wearin’ platform can connect car performance with real-time physiological data to enable race teams – sporting directors, engineers, drivers, mechanics, and technicians – to make informed, immediate adjustments during a competition.”
The Wearin’ platform collects real-time data through sensors powered by personalized algorithms. It can generate actionable insights that will allow to improve the racing team’s decision-making process, making smarter calls during a race when it comes to swapping drivers, predicting performance degradation and fatigue, creating personalized physiological profiles of drivers, and classifying stress and cognitive load.
“Wearin’s data will help teams determine if a driver is pushing hard enough – or too hard,” Nóbrega explained. “It will be able to predict fatigue or a drop in performance, potentially becoming a game-changer in endurance racing.”
For the test, Louis Delétraz was equipped with sensors in his cockpit and on his arm, capturing vital physiological data such as heart rate, body temperature and skin temperature.
Swiss racing driver Louis Delétraz displays the colors of Conextivity Group, Fischer Connectors and Wearin’ on his helmet as part of the brand partnershipDelétraz embraced the innovation: “In endurance racing, we can spend up to three hours in the cockpit, with temperatures sometimes reaching 50°C. Monitoring physiological data provides critical insights – not just for improving driver safety, but also for refining car design, training programs, and race strategy.”
Jonathan Brossard, CEO of Conextivity Group and founder of Wearin’, praised the collaboration with Delétraz and the WTR team: “As a technology group, we’re pushing the limits of connectivity and data engineering across various activities and markets. Motorsports is a natural fit for Wearin’s innovations, and we’re grateful to IMSA, Louis, and his team for embracing our vision.”
Beyond performance and safety, Wearin’s physiological data could add a new dimension to motorsports entertainment. Broadcasting live driver physiological data could allow fans to experience driver intensity in real time – on TV or at the track.
Wearin’s Product Manager with the Cadillac Wayne Taylor Racing team, from left to right: Filipe Albuquerque, Jordan Taylor, Márcio Nóbrega, Louis Delétraz, Ricky Taylor